The ruling was in favor of the commercial truck insurance company, who defendant and Los Angeles resident Roland Polanco accused of negligence that resulted in his arrest that allegedly triggered a seizure and cost him further medical bills.  The commercial truck insurance agent allegedly failed to call Polanco’s bank to verify his identification after receiving call from Polanco’s girlfriend and learning the bank had authenticity concerns regarding a check they had issued to him.

Polanco suffered a neurological disorder and is currently receiving checks from a workers compensation insurance policy the truck insurance company covered him under.  Only later, after Polanco was arrested and suffered a seizure, did the insurance agent call Los Angeles police to verify the authenticity of the check.

According to the published reports of the court, the justices ruled in favor of the commercial truck insurance company, stating the agent had no specific legal obligation to place the call to the bank.  Though the case was dismissed in favor of the insurance company, it seems the entire incident could have been avoided with better customer service regarding the claim.

If there is always an open line of communication between insurance agents, claimants and insurance providers, situations like these can be completely avoided.  All it takes is a little personal service—in this case, one simple phone call in real time to the bank would have prevented the Polanco’s unnecessary arrest and possibly even his seizure.  It certainly would have prevented a four-year court case that was ultimately dismissed by the Court of Appeals.

When choosing a commercial truck insurance company, always make sure you trust your agent to provide you with expedient and detailed service in the case of a claim.  Without reasonable customer service, truck insurance claims can be a lot more difficult on both insurance companies and customers alike than they really need to be.

Just as the current trend in American cinema is to take advantage of 3D technology to give films a greater impact on audiences and garner them more overall attention, so has the 3D concept begun to permeate the marketing and advertising world.

Mobile billboards have been a popular form of advertising for years, as they allow trucking companies to gain some extra revenue and are usually a lower cost to advertisers than traditional billboards, as installation and maintenance of vehicle-sized ads are substantially less than their building-sized counterparts.  Studies have also shown that mobile advertising is effective, gaining a significant amount of consumer attention that’s in line with that of traditional billboards.

Advances have been made in printing and imaging that allow advertisements to be replaced or changed fairly inexpensively.  And now, designers are beginning to get a little more creative by implementing ads on all sides of trailers to create the illusion of a 3D image.

Check out these pictures which reportedly came from a European advertising contest; they’re actually Photoshop-generated entries of the same blank truck with contestant’s designs layered on top that were judged in the contest.

The first is an ad for a European beer, seemingly poking out of the trailer when viewed from the back corner.  We hope the driver’s truck insurance policy has an alcohol clause! The second is a stack of Pepsi cartons that seem to defy gravity and the third is a mobile library for a bookseller ad.  The fourth makes us at Royalty Truck Insurance cringe, depicting a driver on the road backwards. (We hope he gets a corrective lens examination before renewing his truck insurance policy!) The driver in the Pringles ad better have been covered with primary liability and a good hazardous materials hauler policy, because they’re going to need a new trailer after this delivery!

According to sources, these were all notable entries that received significant attention at the contest, and allegedly the Pepsi and Pringles advertisements actually made it to trailers in Germany—hopefully they won’t detract drivers on the road too much! Remember, these are all in good fun and in the interest of effective marketing, but don’t take your eyes off the road for mobile advertisements!  Driver safety is the number one way to avoid having to make commercial truck insurance claims and we at Royalty Truck Insurance always say good driver safety is good business!