Just as the current trend in American cinema is to take advantage of 3D technology to give films a greater impact on audiences and garner them more overall attention, so has the 3D concept begun to permeate the marketing and advertising world.
Mobile billboards have been a popular form of advertising for years, as they allow trucking companies to gain some extra revenue and are usually a lower cost to advertisers than traditional billboards, as installation and maintenance of vehicle-sized ads are substantially less than their building-sized counterparts. Studies have also shown that mobile advertising is effective, gaining a significant amount of consumer attention that’s in line with that of traditional billboards. (more…)