Mobile Truck Billboards Go 3D
Just as the current trend in American cinema is to take advantage of 3D technology to give films a greater impact on audiences and garner them more overall attention, so has the 3D concept begun to permeate the marketing and advertising world.
Mobile billboards have been a popular form of advertising for years, as they allow trucking companies to gain some extra revenue and are usually a lower cost to advertisers than traditional billboards, as installation and maintenance of vehicle-sized ads are substantially less than their building-sized counterparts. Studies have also shown that mobile advertising is effective, gaining a significant amount of consumer attention that’s in line with that of traditional billboards.
Advances have been made in printing and imaging that allow advertisements to be replaced or changed fairly inexpensively. And now, designers are beginning to get a little more creative by implementing ads on all sides of trailers to create the illusion of a 3D image.
Check out these pictures which reportedly came from a European advertising contest; they’re actually Photoshop-generated entries of the same blank truck with contestant’s designs layered on top that were judged in the contest.
The first is an ad for a European beer, seemingly poking out of the trailer when viewed from the back corner. We hope the driver’s truck insurance policy has an alcohol clause! The second is a stack of Pepsi cartons that seem to defy gravity and the third is a mobile library for a bookseller ad. The fourth makes us at Royalty Truck Insurance cringe, depicting a driver on the road backwards. (We hope he gets a corrective lens examination before renewing his truck insurance policy!) The driver in the Pringles ad better have been covered with primary liability and a good hazardous materials hauler policy, because they’re going to need a new trailer after this delivery!
According to sources, these were all notable entries that received significant attention at the contest, and allegedly the Pepsi and Pringles advertisements actually made it to trailers in Germany—hopefully they won’t detract drivers on the road too much! Remember, these are all in good fun and in the interest of effective marketing, but don’t take your eyes off the road for mobile advertisements! Driver safety is the number one way to avoid having to make commercial truck insurance claims and we at Royalty Truck Insurance always say good driver safety is good business!
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